Beyond the brief
Things I'm curious about
Writing, teardowns, and side experiments I do because I can't help but care about products.
Writing · Newsletter
Product teardown newsletter
One product decision broken down weekly, what worked, what didn't, what I'd change.
First issue in progress
Research · Concept
Duolingo streak redesign
A teardown of streak anxiety in Duolingo, what the data says, two redesign directions, and what I'd test first.
Teardown in progress
Writing · Analysis
Why Notion is losing to Linear
A strategic breakdown of positioning drift, the dev-tool land grab, and what Notion should do next.
Essay in progress